Customized design: After a detailed review of your current situation and objectives, we develop customized questionnaires. We take your specific information needs into account to ensure that every aspect of your question is covered.
Proven methodology: Our questionnaire development is based on proven methods and the latest market research findings. With decades of experience, we design questionnaires that generate clear, unbiased, and meaningful responses.
Target group-oriented design: We attach great importance to ensuring that our questionnaires are not only methodologically sound, but also designed with the target group in mind. By adapting the language and format to your target group, we increase the response rate and the quality of the data collected.
Innovative questioning techniques: To gain in-depth insights, we use a combination of closed and open questions, scales and visual elements, as well as innovative questioning techniques such as randomization and filter jumps to minimize response bias.
Pre-testing for perfection: Before the questionnaire is used, we conduct a thorough pre-test. This step allows us to check the comprehensibility of the questions, optimize the length of the questionnaire, and ensure that every aspect is measured accurately.
Let’s develop your perfect questionnaire together
A professionally developed questionnaire is the cornerstone of successful market research. Contact explorare today to find out how we can support your market research project with our expertise in questionnaire development. Our experts are ready to meet your needs with customized solutions and provide valuable insights into your market segment.